Promo-Chiro knowhow
Encountering the media
Dressing for television
In a television interview, the audience’s first impression will be of what you wear, not of what you say. For that reason, it is important that your clothing should work for you and your message, not against.
For men
Your clothing should match the image that you and your organization are trying to project. The viewer has a built-in data-bank” of visual associations: if you want to project the image of a working man, don’t wear a blue suit. However, if you want to look business-like, a dark (blue or grey) well-tailored wool suit is ideal. If you wish to look a little less normal, a navy blue blazer and grey flannels of slacks can be very effective.
- Avoid three-piece suits. They tend to look stuffy, stereotyped and overly formal.
- Avoid black suits. They project mistrust.
- Avoid extremes of colour, pattern or style. Conservative styles in the median range of colours – greys and blues in particular – enhance the image. Navy blue is the most flattering colour for almost everyone.
- A light blue or pastel-coloured 100% cotton shirt with a button-down or straight collar works best. Stay away from bright white, printed, or short-sleeved shirts.
- Select a conservative tie with a bit of colour, such as red or burgundy, to brighten up your suit. Silk or 100% wool works best.
- Choose a solid colour, print, or stripe – as long as the print or stripes aren’t too close together. They cause a shimmering (or “moiré”) effect on camera.
Additional tips:
- Shave well. A dark, five o’clock shadow has shady associations.
- Your hair should be neatly combed and groomed.
For women
Women can choose from a much wider range of styles, colours and patterns than men. The key is to choose and outfit which project credibility and confidence.
Extremes are definitely out. So, you should avoid short skirts, slits and revealing necklines. Conversely, avoid an overly severe or colourless outfit which may project coldness. Instead, choose either a well-tailored skirt, blouse and jacket, or a classic dress. Aim for a look that is stylish rather than trendy.
Other tips :
- Keep jewellery to a minimum – it has many negative associations, can be distracting and often creates a glare with the television lights.
- Avoid sandals and wildly patterned hosiery.
- our hair should be off your face.
- Dress comfortably. If you wear a new outfit, the viewer can sense that you are not entirely comfortable.