Promo-Chiro knowhow

Encountering the media

Bridges: Getting your message across

If you find that the interviewer is steering the conversation away from the subject area that you feel comfortable discussing, bring it back by using bridging phrases that lead to your message :

Common bridges :

• “Let’s look at it from a broader perspective…”
• “Another way to approach it is…”
• “There is another more important concern and that is…”
• “Let’s not lose sight of the underlying problem…”
• “Have you considered a more important question? And that is…”
• That is not the real issue. The real issue is…”