Promo-Chiro knowhow
Encountering the media
Interview planning sheet
(uses this to prepare for an interview)
Key messages
1. _________________________________
2. _________________________________
3. _________________________________
4. _________________________________
Theme to stress
______________________________________________________________________________
______________________________________________________________________________
Relevant evidence / Facts / Statistics
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Two quotable quotes our sound bites
1._____________________________________________________________________________
2._____________________________________________________________________________
Examples
_______________________________________________________________________________
_______________________________________________________________________________
Analogies
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Toughest question
_______________________________________________________________________________
_______________________________________________________________________________
Bridge (to safe ground) _______________________________________________________________________________
_______________________________________________________________________________
Aeras to stay away from _______________________________________________________________________________
_______________________________________________________________________________
Remember :
It requires a lot of practice to be completely comfortable in an interview.
So, the more you try it, the better you’ll become.
Good luck !