Promo-Chiro knowhow

Encountering the media

Interview strategy

Once you have targeted (and envisioned) your audience, your goal is to exercise control over the nature and scope of the interview.

You want to :

• avoid sidetracks ;
• get your message across ;
• stay in control of your answers ;
• have the reporter respond to your agenda.

In order to do that :

…wedge your answers ;

…bridge away from troublesome tangents over to your agenda ;

…deflect hostile or persistent questioning.